Software Beasts explains what business and AI tools actually do, who they're built for, and what they really cost — one tool per video, under a minute, narrated over a giraffe who has better things to do.
Most software content is either a sales pitch or a forty-minute tutorial. We do the bit in the middle: enough to understand a tool and decide whether it belongs in your stack.
Every lesson opens with what the software is for, stripped of the marketing language. If a tool "leverages AI to unlock synergies," we tell you what that means in a sentence you'd say out loud.
A tool that's perfect for a solo creator is often wrong for a ten-person agency. We say which one you are before we tell you whether to care.
Free tiers, hidden seat pricing, the upgrade you'll actually need — we cover the price you'll pay, not the one on the landing page. Then you decide. Comment the keyword if you want the link.
Every tool that's had a lesson, with the short version of what we found. Each one is software we've paid for and used in our own work — the links are affiliate links, which is disclosed below and changes nothing about the price.
An AI agent that plugs into your existing apps and runs tasks end to end.
For: solo operators and small teams drowning in admin. Skip if: your work doesn't live in SaaS tools. Cost: starts free with $100 in credits, then usage-based.
Try ViktorStatic site hosting with a checkout bolted on.
For: anyone selling a digital product who doesn't want a funnel builder. Skip if: you need a full CMS. Cost: free to publish; fees on sales.
Try Purple TurretPaid communities, courses and a calendar in one place.
For: coaches and creators with an audience ready to pay monthly. Skip if: you have no audience yet. Cost: flat monthly fee per community.
Try SkoolCloud automations that pull public data from LinkedIn and the web into lists.
For: agencies and sales teams building prospect lists. Skip if: you send fewer than a hundred outreach messages a month. Cost: free trial, then tiered by execution time.
Try PhantomBusterScrapes emails, viral videos and websites in under a minute.
For: marketers who need raw material fast. Skip if: you already have a data provider. Cost: credit-based.
Try LeadbombFinds prospects, writes personalised cold email and follows up automatically.
For: B2B founders doing their own outbound. Skip if: your leads come from inbound. Cost: monthly, scaled by send volume.
Try SquibbClients, projects, payments and automations in a single operating system.
For: service businesses juggling nine tabs. Skip if: you're a one-person shop with one client. Cost: monthly subscription.
Try Build With OSSoftware Beasts is an education project from GY Advertising, an agency that builds paid ad campaigns, funnels and AI automation for clients. Every tool in the curriculum is one we've paid for and run in real client work — which is how we know where the rough edges are.
The giraffe exists because nobody remembers a talking head. He never speaks and he never sells. The voiceover does the teaching. He does the lounging.
Follow along and you'll understand a new tool every time you open the app. Which is more than most software newsletters can promise.